TecRah

Author: Saffron.

This article was edited by Reliable Editorial Team

On November 27, Guangzhou Kulo Technology Co., Ltd, which produces Mingchao, changed its shareholding. According to Enterprise Search, two companies under Hero Games withdrew from the ranks of Kulo’s shareholders, and its 37 shares were taken over by two companies under Tencent, of which Guangxi Tencent Venture Capital Co. increased its shareholding by 20 shares, and Shenzhen Century Huixiang Science and Technology Co.

After this change, Hero HUB withdrew from Kulo, and Tencent became the only external shareholder of Kulo, with a combined shareholding of more than 51%, officially taking a controlling position.

After the news was disclosed, Kulo’s general manager’s office issued an internal letter to employees this afternoon, confirming the news of the shareholding change and emphasizing that Tencent will ensure Kulo’s independent business strategy, and that the relationship between the two will be similar to the operating model of companies such as Punch and Supercell, which have been controlled by Tencent. In other words, Kulo Technology will continue to maintain an independent mode of operation in the future, will not be too much direct intervention because of Tencent Holdings.

The full text of the internal letter circulated on the Internet

Tencent’s increase in its stake may seem like a big move, but from the perspective of its usual investment style, holding doesn’t mean controlling, especially in the creative field of gaming. Tencent has always preferred to let its portfolio companies maintain their autonomy in order to maximize their creative potential.

At the player level, Tencent’s view of its ownership is also relatively neutral, although there is also flirtation with the idea of giving away characters with a $6 initial charge. However, many players believe that Tencent’s role as an investor will not affect the game’s operation, and that having the backing of a major manufacturer may improve Kulo’s technology and production capacity.

In recent years, Tencent’s game investment in the country has gradually slowed down, especially in the overall market environment is facing greater pressure, Tencent has gradually tightened its investment strategy, the secondary track in the previous internal executives meeting was considered Accumulation is not enough, is not a very good attempt .

This time, Tencent will hero game to Kulo’s shares in the bag, and finally complete the decision to Kulo 51 holding, seems to be a bit abrupt, but also began to doubt the flow of water bets affect the authenticity of the rumors of equity change.

Combing, Tencent’s holdings in Riot and Supercell, both in its as the exclusive domestic agent and then take. The holding behavior of domestic research and development companies such as Yonghang Candle Dragon is also because their products are issued by Tencent. And it is understood that, after tencent overall investment strategy tightening, the last one or two years of investment decisions will be with the binding product distribution have higher expectations and requirements, and kulo’s song tide and war double pamish on the release are kulo self-initiated.

No matter how you look at it this sudden holding is a bit of a surprise. Of course, in terms of results, this partnership is certainly a win-win-win. Tencent finally got the closest thing to the original God’s secondary open-world product, Kulo got a reliable financial shareholder, and Hero Hub’s vision for several investments in the gaming field was also recognized by the market.

The next game market towards boutique, a major feature is the large production of high technical force of the open world products will be more high-frequency impact on the market, in the IP theme play method will have segmentation gap, but the technical force required by the open world has become the impact of the high flow of large masterpiece game of the basic configuration. Therefore, the value of Tencent’s holding of Kulo is not limited to the secondary yuan field, and the interoperability of R&D production capacity and distribution and operation experience will always be helpful in the battle for high-quality products in the future game market.

Back to the secondary yuan game industry point of view, at least can be sure that the holding Kulo this move shows Tencent for the secondary yuan head of the company’s support, to still in the industry to fight the company firm confidence.