TecRah

Author: Saffron Hashtag

This article was edited by Reliable Editorial Team

December 3 midday, a piece of social media circulating news spread, which said that the J5 DAWN project team is gone . Similar rumors have been circulating for many days, some people say they have been waiting for the living water, and some people say that they may have to art to operation next .

Just in the afternoon, the Star Dawn official also officially announced that it will stop the advance test on December 6, and fully refund all the recharge fees during the test period.

But according to the official response provided by the team is not disbanded, the project will be adjusted, the development members will be given other work opportunities within the studio group.

Employees began to live water, which means that the Star’s Dawn is facing a great possibility of closure, after all, the game has announced a full refund, that is to say, in the short term, the Star’s Dawn canceled the public test program. Originally pinned high hopes on the work known as the first King of Glory IP hero fighting hand tour, after several tests and years of development investment, suspended in this form, but also reflects the game market in the elimination of less competitive products more transparent and decisive.

DAWN, to be fickle?

Star Dawn was initially released in 2020 at the fifth anniversary of King’s Honor’s Night of Co-Creation, attracting a great deal of attention. Initially, the gameplay was based on Nintendo Smash-like crossover fighting, with the goal of giving players the opportunity to have more action-packed experiences with King’s Honor heroes.

As the test progressed, the project team expanded the gameplay a lot, and added PVE mode and Star Soul Battlefield mode, which contains a lot of action battle royale elements, making a big difference from the previous fighting gameplay.

Some players said, how to copy Nintendo Smash and then changed to copy the chicken?

These changes in gameplay have also led to a split and confusion among the player base, with the original audience of horizontal fighting confused by the sudden addition of complex gameplay, and players attracted by the King IP’s chicken gameplay having difficulty being attracted to horizontal fighting gameplay. Although the hybrid gameplay has increased the popularity of the game in a short period of time, it has also led to confusion in the positioning of the game, and ultimately it is difficult to capture the hearts of any type of core players.

In addition to leveraging King of Glory’s traffic, such as appearing in the game’s client or at events such as the Night of Co-Creation, Star Dawn’s rare forays into the world of battle royale gameplay have also led to a confrontation with Eternal Hijacker, who even shouted the slogan “If you’re going to copy it, copy it better,” and pointed out that Star Dawn’s new gameplay design and hero skills were too similar to Eternal Hijacker’s, to which Star Dawn responded, leading to a lot of controversy and discussion. This sparked a lot of controversy and discussion.

The gameplay has been overhauled several times in the past few years of testing, reflecting the project team’s hesitation in positioning the product.

Especially after nearly half a year since the launch of Eternal Hijacker, the throne of the chicken market is still being held firmly by Photon’s Peaceful Elite, and Star’s Dawn may negatively affect King’s Honor’s IP if it can’t win the Eternal Hijacker game after the public beta test.

Despite obtaining the version number, also came to the limited number of uncensored test, and the online time is also in the App Store shows 25 years in January, but the fickle Star’s DAWN eventually did not come out, but stop test refund.

In many people’s opinion, King’s Honor is an enduring money tree for Tencent, but the answer to the question of whether this money tree can spawn more small money trees needs to be more rigorously scrutinized in the wake of Starburst.

The difference between game IP and traditional anime and novel IP is that players are attracted by the gameplay and the art, and when the same type of derivation is carried out, players who love the IP will still have high requirements for the gameplay. When a convenient MOBA hand game is derived from a fighting and chicken hand game, the product itself is not fun, and the IP is no longer strong.

What’s more, Star Dawn’s frequent changes in gameplay and the constant sway of product positioning have led to the game’s failure to form a clear market positioning and core competitiveness, which also seriously reduces the players’ desire to pay, and more players come to the game with an attitude of eating melon to act as a spectator. Even if the backing of the King of Glory this super IP, players can still choose to give the King of Glory to charge money, rather than leave the money to a fickle game.

From the beginning of the year of the Yuan dream star, to a while ago the treasure dream assembly, the opening of the service have got the glory of the king of the game of the diversion, but failed to translate into a stable bestseller list of the top of the income performance, but also shows that no matter whether the IP derivatives, or whether it is the same studio brand manufacturing, clear positioning and innovative gameplay, than the king of the IP is more important.

In the past, when Starburst introduced itself, it would say that it was the first piece of the puzzle of the King’s Universe, but now that this piece of the puzzle has been buried by Tianmei, it also makes people worry about the fate of other products in the King’s Universe, and this month the King’s World of Glory will open a new round of confidential testing, which has the same impetus as Starburst did at the beginning of the beta test. And the King’s Chess, which was announced at about the same time as Starburst, has no more new news after March 2023,” he said.

Against the backdrop of an increasingly fierce gaming industry, manufacturers are becoming more and more decisive in cutting costs for products that are not of high quality and are not expected to perform well. However, Tencent as the representative of the big manufacturers usually have strong enough resources to make a small cost products, or underperforming products back to the furnace to rebuild. The fact that Star Dawn, which has a series of buffs such as the King’s IP, the first jigsaw puzzle in the universe, and a reference to Nintendo Smash, was halted before its public beta test also shows that strong companies like Tencent are also more actively aligning themselves with players’ expectations, rather than sending out a general-oriented product in a patchwork fashion.

In the face of increasingly picky players, developers will have more and more projects that can not quickly verify the market value, will be decisively cut by the big manufacturers. At the same time, compared with the simple gameplay stacking of the new, and pulling the old game IP with the water, it is better to boutique the old game IP with a long-term strategy to extend the life of the city to meet the challengers.

Star of the dawn halberd sunk, Tianmei can usher in the next dawn of the king of glory IP? The answer becomes more and more unknown.