Based on a cross-analysis of data from Data for Azeroth and Raider io , it was estimated that the number of players who purchased the Gilded Brontosaurus was around 188,289 accounts. The mount is priced at $90 in the foreign service. Based on these player numbers and the price of the mount, Blizzard is estimated to have earned around $16.95 million, or roughly RMB 110 million, from the sale of the mount.
It’s worth noting that the above figures don’t include China. Considering Chinese players’ love for World of Warcraft and the large user base of the national service, the number of purchases in China will probably be much higher than in other regions. In addition, the pricing strategy for China is different from the rest of the world, so if you include the purchases made by World of Warcraft players in China, Blizzard’s total revenue could increase dramatically, even approaching or exceeding $100 million, or roughly $700 million.
The popularity of the Gilded Brontosaurus mount not only brought Blizzard a significant financial return, but also proved that high-priced in-game items have a huge appeal among players. This success will likely lead Blizzard to release more luxury items in the future, further solidifying its dominance in the in-game consumer space.
It should be noted that these figures and projections are based on currently available information and assumptions, and actual revenues may vary due to a variety of factors, such as promotional activities and changes in player preferences.
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