On January 25th, the world-renowned game brand SEGA’s first flash mob store in China opened on the 1st floor of ZX Creative Fun Field in Shanghai’s Nanjing East Road, attracting many game enthusiasts and fans to come to experience it.
The flash mob can be said to be a gathering of the gods, with SEGA’s classic IP Dragon Among Men, Sonic the Hedgehog, Goddesses, Goddesses, Anecdotes, Metaphors and Fantasies, Project Sekai, World Project Colorful Stage and so on, as the core, to create a wonderful and rich IP feast.
This time, the flash mob launched a number of limited edition merchandise of classic IPs such as Sonic the Hedgehog, Sonic the Hedgehog, Goddess Anecdotes, Metaphorical Fantasy, Project Sekai, World Project Colorful Stage, and so on, which triggered fans to line up to buy them.
Sega also held a blind lottery for Metaphorical Fantasy Dragon and Sonic the Hedgehog, giving fans a chance to win limited edition specials while they shopped.
In addition, there was a Sonic X Xatari Generations Reboot Metaphorical Fantasy ReFantazio game demo area, which allowed fans to experience the charm of Sega’s classic games, and participate in the event to get randomized special cards of the corresponding works, attracting a lot of fans to stop by and participate in the event, which made the interactive experience very good.
In order to let game enthusiasts and fans have a deeper understanding of Sega’s various IPs, the flash mob also specially set up exciting punch points. The most eye-catching part of the flash mob was the family portrait sculpture of Sonic the Hedgehog series, which brought fans into the wonderful world of Sonic in a second.
In addition to the Sonic family portrait character sculpture, the scene also has Sega various types of game machine classic models Collector’s Edition hand puppet and other rich exhibits, for the ashes of the game fans, is undoubtedly a sentimental journey. It is worth mentioning that the opening site also invited popular COSER to the store as a one-day store manager, taking pictures and interacting with players, experiencing the charm of popular IP in all aspects, and the atmosphere was hot and high.
The first Sega SEGA China flash mob will last until March 15th. This not only provides a platform for domestic game enthusiasts to get close to and experience SEGA’s classic IPs, but also further promotes the development of the SEGA brand in the Chinese market. In the future, Sega will continue to bring more quality game titles and rich interactive experiences to Chinese gamers.
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