TecRah

Is there ever a time when it’s not hard?

Almost from last week, British universities, like their Chinese counterparts, started the spring recruitment season. In the Asian market, this time Chinese companies and the Chinese branches of foreign companies are once again the main recruiting force.

On March 5, 2025, UK universities held Asia Careers Insight Sessions. Starting from 8:00 a.m. on that day, companies such as Charted, Miha Tour, Procter & Gamble, Ctrip, and PricewaterhouseCoopers opened recruitment at the University of Warwick in the United Kingdom. According to job hunting data, in the past three years, fresh overseas students and domestic freshmen expect annual salary fluctuations, but basically a year-on-year growth trend. In 2024 H1 fresh overseas students expect an average annual salary of 17,720,000 yuan, while domestic freshmen are 13,540,000 yuan.

To be honest, despite the returnees’ expected salary and their relatively high bargaining power in the market, however, the returnees spend at least 1 million dollars on their undergraduate stage. In this view, their salary returns are really not that impressive. Meanwhile, according to the latest data released by China’s Ministry of Education, the number of graduates from the country’s ordinary colleges and universities in 2025 is expected to be 12.22 million, an increase of 430,000 from 11.79 million in 2024, a record high.

Focusing on the gaming industry, the current environment doesn’t seem too optimistic either. Since last year, including Tencent, NetEase, Lilith, Paper Folding, Jibit, Heroic Games and other echelon manufacturers, in the game business Project as well as organizational structure, more or less have to make adjustments. Generally speaking, the demand for jobs in game companies will follow the project, coupled with last year’s layoffs to be ashore job seekers, the recruitment market supply and demand is still tense. This also means that the competition factor in the spring recruitment market of the game industry this year should not be low.

A headhunter friend said The environment is still difficult, after all, I see down so many peers are hanging. Feel the market is difficult, the resources are more focused.

Game talent school recruitment, the head effect is becoming more and more obvious

In terms of macro impact, in 2020, the success of the original God of Miha Tour, and the subsequent byte jumping to increase the game business, to promote the game industry in the first two years ushered in a wave of recruitment. However, this explosive cycle almost basically ended in 2023, and the domestic game industry also experienced a round of reshuffling.

Focusing on the game industry recruitment market in 2025, an obvious phenomenon is that the head effect is becoming more and more obvious. For example, in the school recruitment, Tencent, NetEase, Miha Tour three giant manufacturers, have launched the elite talent training program.

Let’s start with Tencent, in addition to Tencent’s four major studios’ spontaneous recruitment announcements, Tencent’s IEG2025 internship recruitment was launched globally on or around February 25th, and there are also game art internships for well-known art schools such as the Central Academy of Fine Arts, Tsing Mei, Guang Mei, etc., as well as special recruitment for international students in China, Hong Kong, Macao, and Taiwan, and Tencent’s IEG Qingyun program.

Among them, the Green Cloud Program is an important channel for Tencent to recruit and cultivate top technical talents. This year, the recruitment targets of the program include students who graduated from the doctoral program in January 2023 and December 2025, and students who graduated from the bachelor’s program in January 2024 and December 2025, respectively. The program is aimed at highly educated top talents who have made outstanding technical achievements during their student years.

After recruiting, Tencent IEG will also equip these talents with a set of customized training and promotion mechanisms. The company has built a team of experienced mentors to provide employees with exclusive positions, development mentors, project consultants, and other counseling services, as well as equipped with perfect working facilities and access to cutting-edge internal and external technical resources.

As for NetEase, its Thunderfire Business Group has roughly divided its school recruitment program into four major types: freshman school recruitment, 1v1 bull mentoring, summer elite internships, high-potential and high-growth internship programs, research internships, and daily internship recruitment. At the same time, the company has launched the ZERO program for internship training and the Easy program for school recruiting training.

It is no coincidence that Mihalyu, a game company that many young generation users aspire to, has recently held a tight schedule of lectures at major top universities. Since March 11, Miha Tour will go to Zhejiang University, Huazhong University of Science and Technology, Wuhan University, Tsinghua University, Peking University, etc. to carry out offline recruitment seminars.

In addition to the industry-leading welfare school enrollment learning path counseling, Mihalyu also provides special programs for talent development, including Mini Project marketing training special operation training special and internationalization training special.

The Mini Project is a practical program for game development students. In this project, members can team up to develop a game of their own, and while giving full play to their creativity, they can deepen their understanding of the game and improve their communication, collaboration and problem-solving skills.

Especially for those who do not have much experience in the game industry, the simulation of the real development environment, familiar with the daily process and norms, can lay a good foundation for their formal entry into the project team. At the same time, with senior mentors coaching members, the product will be followed by internal trial play, or even be used as an activity play, secondary development and then online in the game.

Overall, the head of the company in the 2025 Spring School Recruitment piece, basically running to the tip of the talent gold tower, and the head effect and the trend of specialized training is increasingly prominent.

If you miss the May online application node, you may have to wait for the next round

To be honest, since the 2023 record of the game industry job market situation, I know that the competition is getting more and more intense is the main theme.

However, this competition is not actually limited to the domestic talent market. In addition to the aforementioned Tencent IEG, which has a talent program for China, Hong Kong, Macao, and Taiwan, many manufacturers actually use overseas student groups as an important channel for introducing talent.

According to the content of the recruitment speech of the University of Warwick in the United Kingdom, nearly 70% of the overseas students have a master’s degree, and they are not only familiar with the rules of internationalization, culture and market dynamics, but also mastered a certain degree of advanced professional knowledge. Especially in the case of more and more game companies focusing on the globalization development strategy, there is a crossover between the manufacturers’ demand for domestic and foreign talent market.

For example, the official recruitment website of Miha Tour shows that the company is currently recruiting a total of 288 full-time positions, of which there are 16 separate internationalization positions and 1 third-party external editor. Tencent IEG social recruiting School recruiting Freshman interns Green Day program Outside of China, there are about 120 positions in demand, involving engine development Overseas issuance and so on.

Back to the spring recruitment, which is mainly for domestic job seekers, how should we face such competition? Of course, education and resume are the hardware of the competition, but we can also make better choices through analysis.

According to the incomplete statistics of Competitive Nucleus, most of the domestic companies carry out spring recruitment or spring recruitment and school recruitment. From the point of view of each company’s recruitment opening and net application as of time, roughly will be concentrated in February May. For example, netease thunder fire net application as of time for May 8, mihayou for May 5, in addition there are also like B station Mu pupil net application time to the end of June.

At the same time, most of the game companies apply for the normal process for the net application within the push test face OFFER. job seekers can according to their own time, arrange for different companies to cast resume test face etc. link.

For example, a friend of the author in September last year to stay in the job, from January this year, he put almost 45 Shanghai resume, which gives less than 10 face to face, it has got a large subsidiary OFFER, there are 2 in the face. Simply put, it’s about getting more choices.

Secondly, job seekers can match the competitiveness according to their own hardware. According to swim shark game circle rough statistics show that the C9 college game practitioners in the city distribution, mainly in Shanghai, Beijing, Zhejiang, Guangdong, the majority, accounting for the overall 90 Engaged in the position of the relative proportion of the order of sequence is, planning product class program technology class release operation class art class performance class, as well as the administrative and comprehensive class.

In terms of company distribution, Tencent IEG NetEase Games, Miha Tour, Lilith, Folding Paper Games and other companies, the number of practitioners in C9 colleges and universities is high. In other words, if the job seeker’s own competitive pressure is greater, a more objective approach is to synthesize the geographic area, the position of the company and other factors, to make a compromise or a more reasonable choice. Of course, there is no lack of a manufacturer or field is very persistent, full of love for the game industry determined people, is to want to make something.

In addition to these factors tend to hardware, there is another layer lies in the job seekers on the salary expectations, some time HR in the completion of the recruitment target, will also stand in the cost-effective angle.

Trends of popular projects change from small games to SLG standalone games

In fact, recruitment and job hunting, manufacturers and employees, is a relationship of matching each other’s needs.

One of the purposes of a game manufacturer’s recruitment should include the need to expand manpower for a certain project to supplement the functions of the position. In this case, there may be a situation that the normal loss of the project team has already been online to replenish or expand the scale, and the formation of a new project needs special ability talents.

First of all, starting from a certain company’s project, for example, Miha Tour has already popular products such as Original God, Avalanche, Star Dome Railroad, Jedi Zero, Avalanche 3 and so on, and at the same time, the company has highlighted itself in the market with the secondary yuan game. Multiple projects operating at the same time, for the Miha Tour content material production is actually very high requirements, in the company’s official website can also be seen in the social recruitment, art Performance category a total of 127 positions, accounting for the overall number of jobs about 40%.

Another way to get the OFFER you want is by matching the company’s new projects in research or pre-research. at present, Mihayou has news of new projects, including the upcoming life simulation management Starbuckland, as well as the five pre-research projects with different themes that were rumored in September of last year.

According to the Miha tour related recruitment information, the company pre-research of the five new projects, or including the collapse of the IP self-propelled chess hero PVPVE shooting products. In addition, according to the incomplete statistics of the competition nucleus, the current domestic head manufacturers have been issued the version number of the project has not been launched, including self-research and agency release roughly, Tencent has 28, NetEase has 8, Master mind mutual entertainment 5, Milkha tour, Lilith, Eagle’s Horn, B station, Mu pupil, XISHANJU, hero game, etc., all at least 1 or 2 projects in the research.

Secondly, from the market trend, since last year’s game science Black Myth Goku burst into flames, manufacturers have more interest in standalone projects, as well as the B station Three Kingdoms, the world of strategy, point to point interaction, endless winter, respectively, in the field of heavy and light SLG has excellent performance.

According to a headhunter who has cooperated with a number of head manufacturers, there is an increase in manufacturers’ demand for single-player SLG projects this year.

Horizontal comparison of the recruitment market situation in these two years, by 2023 AI technology small game trend, 2024 game manufacturers on the AI art and small game position demand more, competitive nuclear had in small game per capita 3W or more, the game factory expansion of interns, this year’s spring recruiting is very busy The article also mentioned that at that time, small and medium-sized game companies are more matched with the AI art position, the small game position salary to reach a peak The level of the game. This year, single player SLG shooting and other project positions may be more popular.

Overall, the general environment of the game industry at this stage is certainly not easy. Especially when news of layoffs, project closures, organizational restructuring and other news comes out one after another, it will inevitably affect the expectations of practitioners. Even because of the recent adjustment of a number of manufacturers in Shenzhen business, has spread the Shenzhen game circle change day Anxiety.

However, I believe that as manufacturers actively adjust to adapt to changes in development, more and more young game practitioners to join, the game industry sooner or later is a thousand boats have passed ten thousand mountains.

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