TecRah

Yuyifeng Media Internet Marketing Specialist

Yuyifeng Media

Internet Marketing Specialist

In today’s era when virtual reality technology is widely deployed in the offline field, VR space has already crossed the stage of purely as a stage for technical showmanship, and stepped into a brand new competitive pattern with content as the core competitiveness, playing an important role in bridging the virtual and real worlds. Users’ expectation for VR experience is no longer only satisfied with the visual shock, but more and more eager to obtain a deeper level of immersion rich interactive experience and value level of deep resonance. In view of this, although the market is in full swing, there are also challenges such as the convergence of content and monotonous experience modes, and how to crack these problems has become the key to promoting the sustainable development of the entire industry!

01

Gamification and Hot IP

According to the latest statistics of Yuanli, there are more than 120 VR space products on line in China. Among them, two types of products are more popular in the market Gamification and hot IP.

Gamification

Gamification design skillfully integrates elements such as mission challenges, role-playing and multiplayer collaboration, which greatly enhances the immersive depth of the VR space and the enthusiasm of user participation. Mechanisms such as multi-player collaboration, intense competition, and gradual unlocking of roles not only greatly enhance users’ immersion and sense of achievement, but also effectively promote the fission effect of social interaction, quietly lengthening the user’s residence time. The essence of gamification design lies in the task-driven and plot-guided approach, which skillfully leads users from the role of bystanders to the role of active explorers. In Mechanical Awakening, for example, six fantasy scenarios have been carefully constructed, and users are required to collect clues and solve puzzles in a world infested with mechanical creatures. This task-oriented experience ensures that the user is immersed and actively involved throughout the entire experience.

At the same time, the gameplay design also avoids the single routine of pure shooting and fighting, and emphasizes teamwork and humanism through story guided role-playing and multi-sensory interaction.

It is reported that in the subsequent version of Mechanical Awakening, it will further upgrade the motion capture AI character dialog and other functions, so that players can communicate with the characters in the virtual scene more delicate emotions.

Through gamification design, VR Big Space really enhances user immersion and participation, and can generate high user stickiness, solving problems such as single experience and low repurchase rate.

Hot IP

Hot IP can become an important resource for VR space content development due to its wide audience base and mature narrative structure. By utilizing classic cultural IPs such as mythology and history, or popular elements such as science fiction, the threshold of user recognition can be lowered, and the audience coverage can be effectively expanded with the traffic flow of the IPs themselves.

At present, most domestic VR space projects rely on traditional cultural IPs. For example, Fengshen Chaoge is based on the story of Fengshen List, and restores the history of the Shang Dynasty and Zhou Dynasty through eight scenes, including the first encounter with Nezha, the king of Shang’s entry into Chaoge, and the descent of a demon fox into the world, the construction of the star plucking building, and the fierce battle of Jinniu Ridge, and the battle of Fengshen, and the giant Fengshen List and the tour of the new dynasty, which provide a compact story line that attracts audiences who are interested in traditional culture.

With the support of global cutting-edge technology and high production standards, the show allows audiences to follow the ups and downs of the plot and realize a superior immersive experience.

The cultural resonance generated by the hot IP-enabled VR space not only lowers the user’s cognitive threshold, but also enhances the dissemination of the content and expands the audience base.

02

The Golden Pivot Point for Prying the Market

Along with the continuous exploration of the market, VR large space products are trying to develop in different directions, including technical routes and operation modes, etc. However, in terms of content and presentation methods, gamification design and popular IP empowerment are being recognized by consumers.

Products such as Mechanical Awakening, Fengshen, Chaoge, etc., through task-driven multi-person collaboration, cultural resonance and technological innovation, VR large space not only enhances the user’s sense of immersion, but also expands the dissemination power of the content and enhances the user’s repurchase rate.

In the future, with the advancement of technology and the continuous expansion of the IP ecosystem, the VR space market will usher in a broader space for development, and become a bridge connecting virtual and real entertainment and value.

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Consulting and promotion of amusement wind media Mr. Wang 13751819369 Mr. Liang 15920322930 amusement wind media, your side of the network marketing experts! Focus on the layout and implementation of online business, look forward to your inquiry!

Consulting Promotion Yanyufeng Media

Consulting Promotion

Mr. Wang 13751819369 Mr. Liang 15920322930 Yuyufeng Media, your side of the network marketing experts! Focus on the layout and implementation of online business, look forward to your inquiries!

Mr. Wang 13751819369

Mr. Liang 15920322930

Yuyifeng Media.

Your side of the network marketing experts!

Specializing in the layout and execution of online business, the

Looking forward to your inquiry!

Editorial arrangement Yuyufeng Graphic source Yuanli She Disclaimer The contents reproduced in this public number are from the public information on the Internet, the copyright belongs to the original author, and are only for the industry to share and use, and are not used for commercial behavior. If infringement is involved, please contact in time for deletion. This public platform does not assume any responsibility for this.

Editorial Organization Yuyufeng

Graphic Source Yuanlixhe

Disclaimer

The contents reproduced in this public number are from public information on the Internet, the copyright belongs to the original author, and are for industry sharing use only, not for commercial behavior. If infringement is involved, please contact us for deletion. This public platform is not responsible for this.

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