TecRah

Games, as the ninth art, are evaluated in multiple dimensions, from novel and exciting gameplay, to sticky content, to compelling artistic expression, to the fun of deciphering puzzles, and even to the high sales generated by marketing techniques.

In a successful and healthy game market, the huge revenue scale is only the foundation of support, the complicated and segmented needs and colorful solutions are the signs of progress, and we are walking on this road.

Recently, Kojima Studio officially announced that Death Stranding 2 Above Styx Beach will land on PS5 on June 26, 2025, and released a new 10-minute-long trailer. As a continuation of the previous game’s theme of connecting divided worlds, the new game’s subtitle, On the Beach, is taken from Nobel Prize-winning author Nevil Shute’s apocalyptic novel, and suggests that the story will continue its philosophical exploration of human civilization’s loneliness and connectivity.

As soon as the teaser trailer was released, a large number of island scientists started to solve the mystery in the form of riddlers.

The appeal of a brand that relies on personal aesthetics is a reference to our current industrialized mainstream thinking.

The rallying cry of artistic pursuit

A young Showa man is accidentally trapped in the main tower operated by an artificial intelligence. He wants to escape, but gradually gets used to the lonely but rich life provided by the most advanced AI, not realizing that the world has already changed drastically since he came to the Heisei era.

This is a novel written by Hideo Kojima in middle school Tower of Solitude .

While maintaining a sense of solitude, getting out of the lighthouse and connecting with others seems to be the core of what the Death Stranding series is all about.

As a continuation of the previous story, the story stage is expanded from the United States to Mexico, and introduces real-time terrain changes and a day/night cycle system, players will face dynamic environmental challenges such as floods, landslides, forest fires, etc., which further enhances the immersion of survival and strategy!

The trailer features a huge and detailed moon, and the small print at the end of the video mentions that in order to create the moon scenes in the game, Hideo Kojima Studios contacted NASA to obtain a CGI moon kit, and the moon seems to be a metaphor for some kind of phenomenon.

In terms of gameplay, we can see a greater variety of vehicles on display, such as unicycles, and mentioned that the game’s terrain will change in real time, including earthquakes, floods, fires and other deadly situations.

The trailer’s editing is inspired by musical rhythms, capturing the flow of melodies during flight and commuting, and then analyzing them rationally to adjust narrative rhythms and transitions, ultimately creating an audiovisual language that blends intuition and logic.

Hideo Kojima’s Death Stranding sequel continues to explore the theme of whether or not connection is necessary, and the entire trailer is full of mystery, with a variety of strange and bizarre things Meaningless footage and ambiguous lines, all of which make players curious about the development of the story and full of speculation, a continuation of Hideo Kojima’s work has always been the style.

A foreign player watching the new trailer for Death Stranding 2, commented that this is simply the plot of Dark Souls.

Dark Souls gamers suffer from some complaints about not understanding the game’s mechanics correctly, and others about the extreme difficulty of the demo version.

This suffering has spawned something wonderful, and we call it the Chain of Pain. It’s a string of emails that we use to exchange ideas, to help others, to marvel at the complexity of Dark Souls’ world, or to express the despair that it brings.

Even when we’re alone in the game world, we know that there are other adventurers out there who are just as lonely. Death Stranding seems to carry this spirit of Dark Souls in the form of ladders, road signs, and player kudos.

With a cinematic narrative that focuses on graphic performance and emotional communication, Death Stranding is an artistic expression of a typically personal work. The work has also previously shown a typical polarized evaluation, it is very important to be able to right brain waves, somewhat similar to the art film in the field of cinema.

If applying the framework of play, narrative, technology, death stranding 2, although there are upgrades, but the focus is still on the type of gameplay and technology for the narrative service, which is completely different from the last stage of the domestic manufacturers to pursue a series of products with a strong industrialized atmosphere.

Individual studio artistic expression cohesion of brand appeal, but also with the influence of the domestic corporate brand construction to form another kind of communication contrast.

Game brand is still on the road

Three years ago, the game value theory in the new round of game branding war started to fight for the world explored the competition under the wave of globalization, China’s head game companies will speed up their own branding and upgrading, to make up for their own original lack of to adapt to the market needs, in the face of the global players, the right branding and product is as important as to help enterprises gather core users, to occupy a place.

During that time, Tencent, Miha Tour, Lilith Games, Perfect, and Giant launched new brands one after another.

Chinese game companies are young and don’t have a lot of experience in building brands over time, and they are also burdened with additional public pressure due to environmental factors. But we are also lucky, relying on the competitive opportunities of handheld games, we can go to the international stage to make up for the lack of experience and precipitation to try to catch up, to some extent, the importance of the game brand and strategic upgrading is an objective reflection of the development and progress of the domestic game industry.

March 7, Sensor Tower statistics in February 2025, Chinese game makers into the global hand tour publishers revenue list, a total of 35 domestic game makers whose products crowded into the global hand tour TOP100, the total single-month absorption scale of 1.9 billion U.S. dollars, excluding China’s third-party Android channels, accounting for the period of the world’s TOP100 hand tour publishers revenue of 37.

In the field of hand game, domestic manufacturers have come to the forefront of the world by relying on the rapid iteration of industrialized production technology, especially the new round of promotion of cost reduction and efficiency. In terms of game branding, individual brand images on a company-by-company basis are taking hold.

On the other side, the re-growth of the PC market, especially the Chinese stand-alone market , our brand building is still in its infancy, and the emergence of game science and Black Myth Goku has become the most exciting one.

We must realize that the 2025 stand-alone market blowout, as a new round of development of the starting stage of the domestic stand-alone is far from the degree of blossoming, feel the dawn dawn at the same time must also be deeply aware of the vertical to blossom from a long way to go.

And this period of time, from the strange hunt Double Shadow Wonderland and then to the death stranding 2, from industrialized production to the studio personalized all-round demonstration, brand appeal generated by the commercial possibilities.

Large enterprises rely on strong industrialized production capacity, can build a product matrix, to create a powerful game distribution brand Individuals and teams can also rely on the unique expression of artistic aesthetics, to cohesion of their own creative brand, to get a lot of commercial returns.

We have the former, but the latter is still in its infancy, and this is the part we should learn from and make up for.