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Recently, a relatively cold type but hot in the global sports competition hand game has attracted our attention. This by 2K Games launched the integration of wrestling elements of the collectible card battle hand game WWE SuperCard, by virtue of its unique gameplay in the world has achieved remarkable results.

According to the information provided by SevenMac Data, WWE SuperCard has been ranked in the top 10 best-selling sports games in 19 regions, including the US, Australia, Canada, Germany, and the UK. On the iOS platform alone, the game’s estimated gross revenue for the past year exceeded $44.07 million, which is roughly equivalent to RMB 31.8 billion.

Source: SevenMac Data

Obviously, WWE SuperCard’s annual revenue performance in the sports game category is very impressive. So, what exactly are the features of this wrestling-themed handheld game?

1 What is WWE?

WWE World Wrestling Entertainment is an American professional wrestling company based in Stamford, Connecticut. Founded by Vince McMahon, it is the world’s largest professional wrestling promotion, presenting sports entertainment in the form of a blend of competition, drama and performance.WWE has a number of well-known wrestling stars, such as The Rock, John Cena, John Cena and so on, and its programs are broadcast in a number of countries and regions around the world, with a broad fan base.

2 WWE SuperCard is a WWE wrestling-themed card strategy game featuring the following characteristics

The game covers many WWE Superstars, NXT Superstars, WWE Legends and Hall of Famers, such as Monolith Johnson, Stone Cold Steve Austin, Randy Orton, Becky Lynch, etc. The game also covers the WWE Superstars, NXT Superstars, WWE Legends and Hall of Famers.

Secondly, rich strategic combat system The game is not only easy to operate, but also has a variety of skill combinations, each wrestler card has a unique combination of skills, including basic skills, escape techniques and killing techniques, players need to be based on the opponent’s situation reasonable combination and release skills. Players can also choose different cards to form decks according to their own strategies and preferences, and can upgrade their cards through upgrades and training to enhance their strength.

Thirdly, the game adopts a 3D scene and 2D card format, the cards will show various professional wrestling moves in the battle, such as headbutt, kick, throw, etc., and you can also see the funny scenes when different wrestlers meet.

However, even with quality content, it is difficult to achieve great success without effective promotion. So how does WWE SuperCard approach its global buying strategy? Below is our compilation and analysis of WWE SuperCard’s placement in the full cycle based on data from a wide range of big platforms, focusing on its placement performance in the last 30 days.

Top 10 regions for full-cycle handheld game placement

Among the top 10 regions in the full-cycle handheld game placement, the United States, the United Kingdom and Germany accounted for the highest proportion. The specific performance is as follows: iOS, the United States accounted for 109%, the United Kingdom accounted for 843%, Germany accounted for 669%, and Canada accounted for 617%. On the Android side, the United States accounted for 10 85, the United Kingdom accounted for 9 16, Germany accounted for 78, and Canada accounted for 6 67.

Figure: WWE SuperCard iOS Top 10 regions

Figure: WWE SuperCard Android Top 10 Regions

Watching the last 30 days of launching

Advertisement media channel placement iOS end mainly invests Audience Network, Android favors Admob WWE SuperCard Double-end creative placement strategy has its own characteristics, in the iOS end, the main media placement

In iOS, the main media channel is Audience Network, which is mainly categorized as game products, and the main advertising media is Facebook.

Figure: WWE SuperCard iOS advertising media profile

On the Android side, the main media channel is Admob, and its media category is mainly games and tools, and the specific ad space media performance is as follows It has the highest proportion of 4% in Zombie Age 2 Offline Shooting game, and the highest proportion of 4% in Music Player, MP3 Audio Player, Art Inc Idle, Museum Tycoon and 19 other products. Museum Tycoon and 19 other products with a share of 2.

Fig. WWE SuperCard Android Ads Top 20 Media

Material Types Both WWE SuperCard and Android prefer video ads. 71.11% of iOS ads are video ads, followed by 28.89% of images ads. Among the video content with the highest proportion of playing time, WWE SuperCard mainly launches video content of 15 to 30 seconds in iOS, accounting for 43.75%, and video content with playing time of less than 15 seconds, accounting for 37.5%.

Figure: WWE SuperCard iOS video content type, video duration distribution ratio

On Android, videos account for 82.11%, followed by images 17.89%. On Android, WWE SuperCard mainly launches video content with playing time between 15 and 30 seconds, accounting for 40% of the total, followed by video content with playing time over 30 seconds, accounting for 32.5% of the total.

Figure: WWE SuperCard’s Android Video Duration Distribution by Material Types

The most frequently used words in copywriting are supercard on both platforms.

In the publicity of WWE SuperCard, the most frequently used words in WWE SuperCard iOS are supercard Play superstarts legends, etc. Among them, supercard is the most frequently used word in the text. Among them, supercard is the most frequently used, appearing 98 times in the text.

Fig. WWE SuperCard iOS text high frequency vocabulary map

On Android, the high frequency words in the copy are supercard battle cartas, etc. Among them, supercard is used most frequently. Among them, supercard is the most frequently used, appearing 12 times in the text.

Figure WWE SuperCard Android copywriting high frequency vocabulary map

Advertisement Video Analysis

Video Idea #1 Wrestlers can be different! Don’t believe me? Watch this video

What happens when a wrestler enters the WWE SuperCard game world, upgrades and enhances himself? This is a question that many players have pondered. WWE SuperCard has created a wonderful transformation video content around this theme, which makes people feel new and strange.

Video Idea 2: Key words and phrases of the game anchors to create the highlights of the new season’s promotion.

WWE SuperCard launched a series of creative advertisements at the start of the new season. These ads skillfully combine game anchors with core keyword phrases to create unique promotional highlights. For example, in one of the videos, the anchor shows players the new season’s features through vivid text introductions New 5 rarities and more surprises! Hundreds of brand new superstar cards for you to collect! Such content not only attracts players who like challenges, but also further raises players’ expectations and attention to the game. Video Idea #3 New mode of star card battle practice drills to enhance players’ sense of immersion

In addition to publicizing the features of the new season, WWE SuperCard also demonstrated the rich game content for players through the battle drill video. In the video, the card characters are separated on both sides, as if the two players are having a real battle. The intense fight between the cards and the subtitle BOOM not only emphasizes the excitement of the fight, but also subtly promotes the new mode of the new season. This way of combining the real battle with the new mode greatly enhances the players’ sense of immersion and enthusiasm.

Video Idea 4: Attract players to download the game through the charisma of WWE wrestlers.

WWE SuperCard pays great attention to the charm of the game through WWE wrestlers. In the publicity, the game launched a promotional product centered on wrestlers who have participated in WWE matches. This not only enhanced the visual appeal of the game, but also attracted players to download WWE SuperCard. Video Idea 5 Enter the ring and experience the unique charm of card battles!

Step into the ring This opening sequence transports viewers into the world of WWE SuperCard in the ring. In the video, the cards are pitted against each other in a unique and refreshing experience. Each card has unique skills and characteristics that make them different in the ring. This design not only shows the diversity of the game, but also lets the audience deeply feel the charm and fun of the wrestling game.

Conclusion In China, cultural differences in the degree of recognition of WWE IP and the possible existence of violent elements in the game will be a resistance factor for this type of game to enter the domestic market, but the scale of the audience and the ability of this type of game to absorb money are worth focusing on. If placed in the overseas market, is this track suitable for its development? We’ll see.

The above data comes from a wide range of large platform data, seven wheat data.

Author: French Toast