TecRah

Wen Feng Min

Editor Liu Shiwu

On December 8, the Tiger Tooth League of Legends Legends Cup S2 Finals concluded at the Chengdu Hi-Tech Sports Center. In addition to inheriting the successful experience of the first tournament, the Legend Cup S2 also realized comprehensive upgrades in terms of link settings schedule arrangement and gameplay, further enhancing the entertainment and interactivity of the tournament.

In this year’s Legend Cup S2 Finals, BL and SG were evenly matched and played five games with a final score of 3 2. The players’ skillful kills and group battles brought the tension and spectacle of the tournament to the extreme, and the cheering at the scene was also loud and clear.

As an emerging cultural and sports industry, the development of e-sports towards specialization, marketization and popularization has been a general trend, and the development of emerging technologies such as 5G and short video, and the updating and iteration of electronic equipment provide more opportunities for the innovation and development of e-sports industry, and more and more platforms have been involved in the field of e-sports events in an attempt to build up their own e-sports brands, and to take advantage of the east wind of the rise of e-sports industry to realize the expansion of the influence of the platforms.

Through the tournament itself, it is not difficult to see that Tiger Tooth, which started as a live game, has ambitions to enter the field of e-sports.

New iG debut luxury lineup, traffic pull full

In addition to the BL team’s title defense, under the deep strategic cooperation with Tiger Tooth Live and Oxygen Sports, the iG League of Legends division made its debut with a brand new look.

The new iG can be said that the whole team up and down are world champions , with a considerable degree of potential to win the championship, but also because of the high popularity of multiple players and comes with the traffic code, from the lineup of the initial official announcement, has caused a heated discussion First questioned and then questioned, but can not help but want to see these people together to play the game Although it is not clear that this iG can go to, but their game I am sure that a will not be dropped , and even already have a The netizens are starting to worry in advance In the case of the high popularity of the whole team, if the game is lost, who should we spray .

Leaving aside the traffic, the reorganization of the iG team by The shy jiejie Rookie MeikoGALA does let fans see the hope of 2025 to win the championship. The shy and Rookie’s reunion is expected to recreate the style of the tacit cooperation of the year, bringing more possibilities for the team, Rookie’s self-introduction on the scene, everyone is iG Rookie also let countless players lamented, the shy and Rookie’s reunion is expected to recreate the style of the tacit cooperation of the year, bringing more possibilities for the team, Rookie’s self-introduction on the scene.

In the strength and flow of all the full lineup, iG can go back to the road of gold, in the uniform of the team carve another star, worth looking forward to.

Around the Legends Cup, Tigertooth is constantly enriching its e-sports system.

In addition to providing a number of e-sports veterans with high-quality opportunities to return to the field and boosting their influence with the fan base and topic heat accumulated by players over several years of competitions, the Legends Cup S2 has become more mature from planning to execution compared to the youthfulness of the initial attempts in the S1 season.

Legends Cup S2 accurately grasps the balance between competitiveness and entertainment, and injects more interesting elements based on the principle of fairness, justice and openness. Whether it’s the innovation of the selection ceremony or the presentation of interesting interactions between the players in the training matches, it makes the tournament feel more real and interesting.

E-sports tournaments are usually divided into three levels of the pyramid, and HootSuite hopes to develop the corresponding e-sports business based on these three levels.

The first level is professional tournaments, such as LPL KPL, which has the strongest competitiveness and authority, and is highly valued by deep gamers. In Tigertooth’s future planning, this type of competition will be introduced mainly in the form of copyright.

The second layer is a comprehensive competition, with certain competitive elements, also to a certain extent biased towards entertainment, which is also the core layer of the e-sports system built around the Legend Cup by Tigertooth. Different from the user groups of professional competitions, comprehensive competitions will realize a balance between economy and entertainment on the basis of competition, complementing and supplementing professional competitions. This type of competition will become the direction that Tiger’s Tooth will focus on breaking through in the future. Tigertooth will continue to organize Legend Cup, Thunder Cup and King Anchor League, etc., to carry out this kind of competitions in different game programs to complement the professional league.

The third level is to sink to cover the third and fourth tier cities, fifth tier cities and even townships, also known as universal gaming. This year, Tigertooth has already launched a number of county and township-based village games in Yunnan, Zhejiang and other places, including the Honor of Kings, League of Legends and CF. This level of competition is rooted in China’s more sunken areas, providing opportunities and platforms for more users in counties and towns who love gaming and are eager to compete on the stage. Tigertooth plans to continue to promote the Village Games model, combining the county and township scenes to cover more downstream markets.

In fact, the e-sports pyramid has a lot in common with traditional sports, and in the past, some sports programs have landed excellent tournaments according to the three levels of the pyramid, which may be a more mature form of e-sports presentation in the future.

From live broadcast to professional e-sports, Tiger Tooth wants it all!

The appearance of the iG team is not only the highlight of the tournament, but also an important layout for Tiger Tooth Live to improve the e-sports ecosystem.

The past year has been a year of transformation for Tigertooth, and commercialization transformation is one of the most important parts. The commercial transformation of the game needs to be combined with the live ecology and hardware ecology, which is not Tiger’s strength. At a time when the wind of universal e-sports is blowing more and more fiercely, iG, a team with a strong traffic base, may be more suitable for realizing traffic cash through commercial operation and reusing it by creating a richer e-sports ecosystem.

Chen Peng, senior executive vice president of Tiger Tooth Legend Cup producer, said As the core of the e-sports ecosystem, the e-sports team is closely connected to the live broadcast platform and has a huge fan base. Tiger Tooth will be committed to building a bridge to transform the deep emotions of fans into a substantial impetus to promote the growth of iG’s traffic, to realize the close interaction between brands and fans, and to bring direct commercial value enhancement for iG .

Chen Peng said, Tiger Tooth will focus on commercialization in the future to invest in the iG club, through the investment in advertising games and other resources, and iG to form a close binding relationship, especially focusing on the user side of the operation of the commercial value brought about by the enhancement of the brand and fans to strengthen the brand and fans of the interactive connection, the fans of the emotional transformation of the substantial impetus to drive the growth of iG traffic. The cooperation with iG is a bold attempt and exploration in the field of e-sports ecology, Tiger Tooth is looking for the combination point between the team’s competition attributes, economic attributes and commercial attributes to ensure the formation of a sustainable and healthy business development model.

In fact, Tiger’s transformation on the one hand is to see the new development opportunities brought by the e-sports ecosystem, on the other hand, it also stems from the live broadcast industry compliance requirements to enhance the external live broadcasting platform competition intensified by the superposition of multiple factors brought about by the impact. Under the background of the gradually increasing number of platforms entering the field of game live broadcasting, HootSuite is exploring a new development path.

The two key points of Tigertooth’s e-sports commercialization layout

The traditional live broadcast industry is mainly based on reward income, but in e-sports, this model is obviously not applicable. E-sports users are not bounty users in the traditional sense, and will devote more attention to technical operations and the game itself. Based on the game itself and the expression needs of users, Tigertooth will mainly focus on two key points for the layout of e-sports commercialization.

First, returning to the game itself and utilizing the game’s own business model for transformation. During the Legend Cup S1 tournament, the skin of Faker that was launched sold nearly 100 million skin flow. The outstanding figures made the relevant team of Tiger Tooth realize that e-sports users, as real game users, have a stronger willingness to pay for the game itself. Therefore, in the process of commercialization of e-sports, Tigertooth always focuses on the transformation of the business model of the game itself, pays attention to the fit between advertisements and game users, and continues to launch props and products related to the game itself in this Legendary Cup S2 tournament to stimulate the enthusiasm of players’ consumption to a greater extent.

Second, pay attention to the user’s expression of demands, stimulate interactive consumption enthusiasm. Chen Peng said in an interview that we noticed that League of Legends users have a very strong desire to express themselves. They want to stand out from the crowd and have their voices heard by more people. On the basis of observing users’ preferences, Tigertooth has designed a number of business models at the expression level, such as big pop-ups that are more eye-catching and interactive forms that allow online interactions to generate more direct responses offline, in order to strive for business opportunities in terms of users’ desire to express their needs.

Conclusion

For the future, Chen Peng is full of confidence The prospect of the e-sports industry is broad, and HootSuite Live will continue to plough into the field of e-sports, bringing more exciting events and surprises to e-sports fans. At the same time, we will also continue to explore the sustainable development path of e-sports clubs and contribute to the future development of the e-sports industry.

Of course, whether we can achieve our goal depends not only on Tiger’s determination, but also on how other rivals in the e-sports industry will take it.

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