TecRah

I Core Points

1 A number of MuPlay games suspend U.S. operations, TikTok stops service in the U.S.

On January 19th, Byte Jump’s Mu Pupil Technology suspended the operation of a number of games in the United States, including Mobile Legends Bangbang and Watcher of Realms, two of Mu Pupil’s highest-earning games.

On the same day, TikTok, a subsidiary of ByteDance, made an announcement that it would be shut down at 19:30 Western Time on the 18th, around 11:30 BST on the 19th. It is understood that the bill related to TikTok’s closure mentions that the companies directly or indirectly controlled by ByteDance Jitterbug and its APP will also be applicable to the bill.

In the Watcher of Realms U.S. shutdown announcement, MuPupil stated that Watcher of Realms is currently unavailable to U.S. players due to circumstances outside of our control, and that we value our player community and are actively pursuing the possibility of relaunching the game in the future. Mu Pupil has now provided a way for US players to download their individual games.

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It is understood that at present, a series of overseas APPs of Byte Jump, such as Lark Lemon8 Marvel Snap and so on, have been taken down from the store. And in January of the opening year of 2025, Tencent was also listed by the U.S. Department of Defense on the list of Chinese military companies According to U.S. law, it is officially stipulated as Section 1260H list .

In response, both Tencent and ByteDance have shown a willingness to actively communicate, and Tencent has issued a statement saying that Tencent’s inclusion on this list is clearly a mistake, and that Tencent is not a military company or military supplier. Unlike export controls or others, this list has no impact on Tencent’s business. Nonetheless, Tencent will work with the relevant U.S. authorities to resolve the misunderstanding.TikTok’s notice also said that TikTok will work with President-elect Trump to find a solution to restore TikTok after he takes office. Competitive Nucleus will continue to track the status of subsequent developments.

2 Miha Tour was fined $20 million by the FTC in the U.S. The card-drawing mechanism is suspected of deceptive marketing?

Just a day before ByteDance TikTok stopped operating in the United States, the FTC U.S. Federal Trade Commission issued an announcement that it had reached a settlement with the original God developer, which will prohibit it from selling loot boxes to youths under the age of 16 without their parents, and Mihayou will also need to pay a fine of $20 million to settle the FTC charges. It is understood that loot box is directly translated as blind box loot box, the announcement pointed out that in the original God, players must exchange real currency for virtual currency, and then after multiple exchanges in order to open the loot box to obtain five-star props, this complex process misleads consumers.

Additionally, the announcement cited Miha Tour’s promotions on streaming platforms and tattoo campaigns as part of the lawsuit, which the lawsuit claimed made players feel that the probability of obtaining five-star prizes was higher than it actually was.The FTC alleges that Miha Tour violated the Children’s Privacy Act by collecting the private data of children under the age of 13 without their parents’ consent, making it possible for children and other players to have a better understanding of the true cost of in-game transactions and the the odds of obtaining rare props.

According to the announcement, the new measures that the FTC needs to implement by Miha Tour focus on two main areas. The first centers on the trading and use of card draws, which prohibits the use of virtual currency to sell card draws and requires that consumers be given the option to purchase them directly with real currency, and prohibits misrepresentation of the chances of obtaining five-star items in loot boxes through card draws, as well as the price and functionality of such items, and requires multi-level disclosure of the chances of obtaining five-star items in loot boxes and the probability of redeeming the card draws through card draws.

The second centers around children’s personal information Prohibit allowing children under the age of 16 to purchase loot boxes in video games without explicit parental consent Must delete any personal information previously collected from children under the age of 13 unless they have parental consent to retain such data Must comply with the Children’s Online Privacy Protection Act (COPPA), including its notice and consent requirements.

According to foreign media reports, sources familiar with the matter have revealed that part of the FTC’s investigation is focused on whether the process of obtaining five-star props is misleading because the value of in-game virtual currency is difficult to discern. A spokesman for the FTC and a spokesman for Cognosphere, the overseas publisher of Miha Yutsuko’s Original God, both declined to comment. Competitive Nucleus will continue to track new developments.

3 Tencent NetEase’s Year-End Anti-Corruption Efforts Underway, More Than 100 People Terminated

Recently, Tencent and NetEase released anti-corruption bulletins one after another. Tencent issued an anti-corruption bulletin . Tencent issued an anti-corruption bulletin, reporting on cases that violated Tencent’s high-pressure line throughout the year 2024, and emphasizing that Tencent adheres to the values of integrity, enterprise, collaboration, and creativity to combat fraudulent behaviors. The circular mentions relevant personnel from Tencent’s IEG Tianmei Photon and Rubik’s Cube game studios.

NetEase issued an internal circular on the investigation and handling of violations of laws and regulations, announcing the results of the follow-up investigation of internal corruption incidents and informing on typical cases in the past six months. NetEase’s former general manager of marketing Zhang Haixing and former vice president of game marketing Wu Xinxin’s name is also seen in the list, the two were dismissed for serious violations and will never be employed.

It is understood that throughout 2024, Tencent’s Anti-fraud Investigation Department found and investigated more than 100 cases of violating Tencent’s high-pressure line, more than 100 people were dismissed for violating Tencent’s high-pressure line, and more than 20 of them were transferred to public security organs for suspected crimes. In addition, this year, we added 35 new subjects to the list of never-cooperative subjects. NetEase’s 11th group-wide notification involves typical cases in the past six months, including 27 employees, and a new list of 58 Never Cooperating Subjects.

It can be seen that both Tencent and NetEase have demonstrated a zero-tolerance attitude towards corruption, and once corruption and malpractice are discovered, they will not be tolerated, ensuring that employee behavior is in line with the company’s values.

4 24 years glacier pre-loss of more than 300 million yuan, perfect world shut down four projects

Recently, Glacier Networks and Perfect World released their 2024 annual earnings forecasts. Glacier Networks 2024 net profit attributable to shareholders of listed companies is expected to be a loss of 240 million yuan 340 million yuan, down 187 83 224 43 compared with the same period of the previous year . Perfect World’s net profit attributable to shareholders of listed companies in 2024 is expected to be a loss of 1.1 billion 1.3 billion yuan, and in the game business, it is expected that the net loss attributable to shareholders of listed companies in the year 2024 will be 650 million to 750 million yuan.

Glacier Networks reported that the main reasons affecting the changes in the company’s performance during the reporting period are as follows First, the company’s investment in overseas markets and newly launched products has increased significantly, and some of the products and other investment efforts are larger, the company’s sales expenses have increased, and operating costs have increased. Secondly, as the company’s overseas market traffic costs increased significantly, the recovery cycle of overseas placement was longer than that of domestic distribution products, and also due to the impact of the prolonged life cycle of the game, the revenue recognition cycle was lengthened.

Perfect World reported that the game business was affected by the following aspects during the reporting period The Company prudently decided to shut down its projects during the reporting period Perfect New World Perfect New World Spirit Cage Code Name Lucking Code Name New World, etc., and optimized its personnel accordingly, resulting in an aggregate loss of approximately 400 million yuan Games One Punch Superman World, etc. Losses of approximately 2.8 billion 3.2 billion yuan The Company invested in companies in the game industry, resulting in an aggregate loss of approximately 260 million 300 million The overall performance contribution of games in operation declined year-on-year.

There were also projects in its gaming business that had a positive impact but did not take effect during the reporting period. The key end-game product, 诛仙世界, which will be launched on December 19, 2024, has performed well, and the related performance contribution will be gradually released in the subsequent reporting periods.

5 Switch2 official announcement, Microsoft offers the number of games or the most of all manufacturers

Nintendo officially announced the Nintendo Switch 2 on January 16, and announced that it will hold an exclusive Direct on April 2, and then introduce the Switch 2’s features the launch date and the debut game lineup.

Nintendo showed off the Switch 2’s exterior and grip design in the first introductory video. As with previous internet leaks, the Switch 2 will have a larger screen size, while the new Joy Con will feature a magnetic attachment and new buttons added to the right-hand grip. Type C port is added on top of the machine, and the stand can be freely adjusted in angle and so on.

In addition, the video also shows a game related to Mario Kart, perhaps the previously rumored Mario Kart 9. According to previous news, the Switch2 is backward compatible with first-generation Switch games, but new versions of cartridges made specifically for the Switch2 will not run on the first-generation Switch after that.

It’s worth noting that it’s been revealed that of all the companies making Switch2 games, Microsoft has confirmed that it’s offering the largest number of games. Previously, when Microsoft acquired Activision Blizzard, it had signed an agreement that Microsoft would bring Call of Duty with full features and content to Nintendo players on the first day of Call of Duty’s release.

II Top Games in Domestic and Foreign Markets

2 1 Domestic Market Game Charts

Mainland China

mainland China market January 13, 2025 January 18, 2025 iOS game category bestseller list, Tencent system products full force, occupying more than half of the seats in the Top10 list The King’s Honor Underground City and Warriors Origin Crossfire Peace Elite Golden Shovel Shovel Battle Stable at the forefront of the Delta action mobile version this week also rushed into the list of top ten.

NetEase Yan Yun sixteen voice mobile on January 9 last week on-line, ranking continued to climb, this week 14 into the list of top ten, in addition to Fantasy Westward Journey 逆水寒 Fifth Personality and other old games performed well.

As for Mihayou, Wipeout Star Dome Railroad was updated to version 3 0 on January 15, and entered the top 5 best-seller list on the same day. Wrecking Star Dome Railroad version 3 0, five-star characters Daheita wisdom Ice Aglaia Memory Ray Trailblazer Memory Ice on line, a new storyline update, including the mission Ongfalos Falling Timber Fire Heroes Chronicle Where should we go I have been in Arcadia Night Dreams are hard to keep quiet Searching for people, and so on.

Hong Kong, China

China Hong Kong market January 13, 2025 January 18, 2025 iOS game category best seller list, Yuanchun Technology Last War Survival topped the list for 2 days, Haibi Network Kapi Bara go DotDotDot Interactive Frost Apocalypse Mihayou Avalanche Star Dome Railroad topped the list for 1 day respectively. The new game Dragon Soul Traveler of Purple Dragon Game continued to make great efforts and got Top2 in the best seller list this week.

Linyu Hub Entertainment Savior’s Tree New World Three Kingdoms Strategy Edition Haibi Network Legend of Bow and Arrow 2 NetEase Fifth Personality Lilith Sword and Expedition Journey and other products have entered Top 10 best-seller list.

China Taiwan Market

China Taiwan market January 13, 2025 January 18, 2025 iOS game category best-seller list, Yuanchun Technology Last War Survival topped the list for 2 days, and Haibi Network Kapi Bara go Miha Tour Avalanche Star Dome Railway topped the list for one day respectively.

In addition, Haibi Bow & Arrow Legend 2 GDD Interactive Frost Apocalypse Tencent Legend Duel Purple Dragon Dragon Soul Traveler Guangzhou Tianyou Dawn and other products entered the Top 10 best-seller list.

2 2 Overseas major market game charts

U.S. Market

US Market 13 Jan 2025 18 Jan 2025 In the best-selling list of iOS game category, Yuanyu Last War Survival Dot Interactive Frost Apocalypse TOP GAMES Civilization Empire Mihayou Avalanche Star Dome Railway and other products entered the Top 10 best-selling list.

Japanese Market

Japan market January 13, 2025 January 18, 2025 iOS game category best-seller list, Miha Tour Wipeout Star Dome Railway topped for 1 day.

In addition, Linghuo Hutou Three Kingdoms Strategic Edition Yuanqi Technology Last War Survival GDD Interactive Frost Apocalypse Miha Tour Original God Le Element Idol Fantasy Ritual 2 NetEase Fifth Personality Eagle Horns Tomorrow’s Ark and other products have a good performance.

Korean Market

South Korea market January 13, 2025 January 18, 2025 iOS game category best seller list, YuanQi Technology Last War Survival topped for 1 day, Dot Interactive Frost Apocalypse topped for 2 days.

Haibi Network Kapi Bara go Legend of Bow and Arrow 2 Lemon Micro Fun Seaside Escape Tencent Genting Game Handbook Miha Tour Collapse Star Dome Railway and other products entered the Top 10 of the best-seller list.

Indian Market

Indian market 13 Jan 2025 18 Jan 2025 In iOS game category best seller list, Yuanqi Technology Last War Survival Dot to Dot Interactive Frost Revelation TOP GAMES Civilization Empire Tencent Clash of Clans Handheld game and other products entered Top10 best seller list.

WeChat mini game

On January 19th, the top 10 best-selling WeChat mini game list, except for the old face Endless Winter, Giant Network Original Journey and other mini games, Giant Network Original Journey newly entered the list.

Primitive Journey is an MMO national war game, the official version of which was launched on January 10, and the first small program version, which supports multi-end login compatibility and interoperability. Players can open the game at any time through a variety of devices to participate in the national war of 10,000 people, AI technology will be deeply involved in the future NPC and player interaction. From the current list of small games, Primitive Journey has performed well.

Buy Volume Market

According to DataEye’s data, the top ten products in the domestic game buy volume list have not changed much in the past seven days. Honey Badger Workshop is lying down and developing Tencent King’s Honor Original God Avalanche Star Dome Railroad is still in the top three on the list.

Tencent, NetEase and Miha Tour’s flagship products still maintain high material volume placement, and volume-buying ads have basically become their regular marketing tools.

V. Tracking the Approval of Game License Numbers

According to Competitive Nuclear Statistics, a total of 1,417 version numbers were issued in the year 2024, including 1,306 domestic version numbers and 111 imported version numbers, the highest number in recent years.

According to the competition nuclear incomplete statistics, 2025 big factory has version number game reserve profile as above, tencent has about 29 models, including monster hunter traveler under the alien goddess of victory new hope burst squad and so on. NetEase has about 12 games, including Unlimited, Outside Frenzy, and so on.

In addition, Miha Tour, Lilith has 1 model each, Eagle Horn has 2 models, Fast and Ruyi Jingxiu have 3 models, and Masterpiece Entertainment has 4. B Station, MuXi Technology, Xishanju, Heroic Game and so on also have 1 or 2 models with version number in the research and development project.

In terms of new products, as of January 19, Tencent and NetEase have launched 11 and 12 products respectively, excluding nostalgia service overseas on-line products, Lilith has 4 products on-line, B-station and Ruyi Jingxiu have 3, FunPlus and Folding Paper have 2 each, and Milkha game science Eagle’s Horn, Perfect World, Kulo game, Zulong Entertainment and Masterpiece Hublot have a new work on-line as well.

For the game investment sector, there is no new news this week.

Weekly events

Domestic Industry News

January 14 Love and deep space daily activity broke 3 million

QuestMobile released the 2024 China Mobile Internet Dark Horse Application Inventory, exposing many games in November 2023 November 2024 period-end monthly average monthly active user scale. The data show that a total of four games have an average daily active user scale of 1 million or more at the end of the period, and their CAGR rankings have entered the Top 10. Among them, the average daily active user scale of Pokémon Go reaches 3.34 million, the average daily active user scale of Heartbeat Town reaches 1.29 million, the average daily active user scale of Love and the Deep Space reaches 3.14 million, and the average daily active user scale of Legend of Hearthstone reaches 2.22 million. In addition, the average daily active user scale of Ru Kite and Beyond the World in November reached 1.26 million and 918 million respectively.

Jan. 15: Universal Awakening gets 10 million in damages for plagiarism in second trial

In the case of Universal Awakening v. Commander Infringement of Copyright and Unfair Competition Dispute, the judgment of the second trial rejected the appeal of the first trial and upheld the original judgment, and this judgment is a final judgment. The result showed that Commander, operated by JiuJiu Company, constituted the infringement of Universal Awakening’s skin copying, and had to compensate the plaintiffs, Lilith and LeDog, for the economic loss of 10 million yuan and 500,000 yuan of reasonable expenses incurred for stopping the infringement, as well as publicly apologizing for the infringement. In addition, the costs of the second instance case amounted to RMB 84,800, which shall be borne by the appellant, Shenzhen JiuJiu Interactive Technology Co.

Overseas Industry News

Jan 15 Tencent may set up joint venture with Ubisoft founder’s family

Tencent and the Guillemot family, the founders of Ubisoft, are considering a new joint venture that would include some of Ubisoft’s assets, people familiar with the matter said, Bloomberg reported. Tencent and the Guillemot family are evaluating which assets to include in the new entity and its valuation. In addition, people familiar with the matter said the potential deal would allow Tencent to hold a portion of the joint venture and gain more control over some of Ubisoft’s intellectual property, while boosting its video game business outside China. For now, however, negotiations are ongoing and have not reached a final outcome. Tencent has not yet responded to the news, while a Ubisoft spokesperson referred to a January 9 announcement that said it would appoint a group of chief advisors to help explore options for the company’s future, declining to respond until the process is complete.

January 16 Activision Blizzard Acquisition Results Fall Short of Microsoft’s Expectations

According to foreign media reports, Activision Blizzard did not prompt the Xbox Game Pass or the entire game business growth, the acquisition failed to realize Microsoft expectations. It is reported that Microsoft originally expected more players to join Xbox Game Pass after the acquisition was completed, pushing more game makers to release games on this platform. However, as of February 2024, the number of subscribers to Xbox Game Pass was only 34 million, a far cry from Microsoft’s goal of reaching 100 million subscribers by 2030. In addition, sources say that several leading game studios have also refused to add their games to Xbox Game Pass.

Jan 17 Bluehole’s Cold War Tarkov game launches overseas in February

PUBG developer Bluehole will soft launch Dark and Darker Mobile on February 5 at 8 a.m. BST in Canada , the game is expected to be officially launched overseas in the first half of 2025, the specific time is to be determined. It is understood that Dark and Darker Mobile for Steam mobile version of the game of the same name, Steam game is a first-person pvpve game based on the DND Dungeons and Dragons base setting. The game is set in medieval times and combines dungeon exploration, battle royale and growth elements.

Next week January 20th January 26th New games on test

Next week’s key game products that will be tested or launched are Mu Pupil and Duel to the Top.

Ltd. is a 5V5 MOBA handheld game, the international service has been launched in 2016, overseas popularity, was nominated for the TGA 2024 best e-sports game, has covered 219 countries and regions around the world, the global registered users totaled more than 1.5 billion.

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